Consider your job search in the same way sales and marketing professionals think of the products and services they sell. Marketing professionals first look at the features and benefits that the products bring to the customer. What about the product gives it value to the customer?
They then consider the best way to communicate the most valuable attributes of a product to the potential customer.
So why not take a similar approach to your search for new employment?
Ask yourself what about your background and experience is going to be most valuable to a potential employer. If you are looking for a new career in a new industry, be sure that you consider highlighting and promoting different skills, experiences and accomplishments, that will be meaningful to companies in that industry. The accomplishments and skills that you point out in your resume will likely not be the same as those that are meaningful to your original industry.
At the same time, it would be wise to look at the format of your resume also. For some industries or professions, a functional resume should be used. For others, a chronological resume will work best.
The content of your resume should be considered in the context of advertising yourself, as well. Sales and marketing professionals are constantly aware of the features and benefits of their products and competitive products. Think of features as attributes of your skills, experience or accomplishments, and benefits are the value that an employer gains from having a person with your skills and experience join their company.
If you promote the right skills and accomplishments in your career, then a prospective employer in any company or any industry will be see that you can bring value to their business, and contribute to the future success of their company.
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